FRÖHLICH identifies as an easy-going, timeless and comfortable women's fashion label. The clothing line is being extended continuously while only producing small batches. Made with love and by hand, the clothing pieces are produced by Viennese socioeconomic tailors. 

The fabrics are remains from the European surplus clothing production from the past few years - so-called deadstock. Beautiful vintage fabric can be found within the stock from time to time.

Orders which contain special requests regarding the size or the colour are very welcome. 

Conscious shopping can be done directly in the Viennese studio or in one of the cheerful retailers all over Austria.

Fröhlich | Gabriele Rigby
Zieglergasse 68 | A-1070 Wien
+43 660 941 58 96

The atelier is open every Friday from 14-18h or with prior appointment.